Make-up artist, Ruth Hancox reveals how to find the perfect foundation

"Throughout the year our complexion may change and so may our requirements," says make-up artist, Ruth Hancox. "When buying a new foundation there are many factors to consider, shade is just one of them. Some other things to consider are; the finish of the product, do you prefer a velvety matte, illuminated or a more natural finish? Formula is also important, do you prefer a liquid, powder or cream? Coverage is also something to consider, this is the amount of pigment and how much of your skin shows through – think of it like the amount of Denier in tights! It’s best to match this to your needs, for a flawless complexion opt for a sheer coverage, if your skin needs more help opt for full coverage. I love a buildable coverage so I can adjust to my complexion needs.

"The skincare benefits of the product is also important, modern foundation can actually help your skin but it’s important to match your needs, oil control, anti ageing, hydrating etc.

"Getting the shade right is of course essential, foundation products should ideally look like your skin only better, their purpose is to even out complexion and not to change your colour. If it’s too light you will look pale and unwell, too dark and you’ll struggle to blend at the jawline and hairline and look orange!

"To find the right shade trial a few in natural daylight. Apply direct to your skin from the nose down across the cheek to the jawline; if it appears seamless and matches in with your skin it’s the right depth of shade.

"Did you know your complexion has different tones which should also be considered? Some are warm having a more of an olive base, some more cool with pink undertones and some are neutral. I find most ladies with pink tones actually like to colour correct this by using a neutral base.

"In summary, decide on your requirements; finish, coverage, skincare needs and formula preference. Don’t forget to update regularly, your colour changes summer to winter and there’s always something new to try."

To find out more, visit www.makeupbyruth.com