Rosie Ginday MBE from Miss Macaroon has won the Gaia Award

Rosie Ginday MBE is the founder of Miss Macaroon, a Birmingham-based business that funds youth work for some of Birmingham’s most marginalised young people. At the end of last year, Rosie won the Gaia Award at the 2021 NatWest everywoman Awards. This is awarded to an inspirational founder of a social enterprise who has combined strong community benefit with a sustainable business model. Rosie makes and sells macaroons to clients, and all sales fund Rosie’s ‘Macaroons Make a Difference’ scheme, which provides retail and kitchen-based training, employment and work experience for 18–35-year-olds.

Miss Macaroon offers bespoke wedding packages for couples who don’t necessarily want a traditional wedding cake. As well as elegant, tiered macaroon towers, Miss Macaroon can also provide delicious wedding favours for guests and can even feature monogrammed macaroons entwined with the happy couple’s initials.

Julie Baker, the head of enterprise at the NatWest Group, says: “The winners show just a fraction of the wealth of female talent across the UK. We need to ensure women business owners have the same funding, networking and support opportunities as men. Everywoman does a phenomenal job of shining a light on inspirational role models, and I want to congratulate all the winners and runners up.”

To find out more about Miss Macaroon, visit www.missmacaroon.co.uk