Decarde is a new jeweller in Birmingham

Decarde Decarde is a new Birmingham-based luxury and socially responsible British jewellery house. Decarde prides itself on its strong ethos of sustainability and responsibility, the jewellery house only uses lab grown diamonds in all designs.

The debut collection gets its name from Vyse Street, the charming main street that runs through the Jewellery Quarter of Birmingham, where the house was first created. 

The owner tells us: "My goal was simple: to design jewellery that made women feel great - to make them feel beautiful without distracting from their own beauty - and to uphold a high standard of sustainability in doing so. Over the last few years, I’ve found inspiration in my local community, my travels and my ethnicity. I’ve committed to working with talented local artisans every step of the way, enabling me to create handcrafted designs that give back to the community that originally instilled in me this love. Therein lies the philosophy of Decarde - to create environmentally-friendly and socially-responsible pieces of jewellery from a place of care and love without having to sacrifice neither luxury nor craftsmanship."

To find out more, visit

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