New store for Pandora

The perfect place for bridal jewellery or big-day gifts, Pandora has launched new store concept in Birmingham.

With new colour choices, from lighting to interior design, it focuses on creating a welcoming and interactive environment. Highlights include a charm bar, where shoppers can mix and match bracelets and charms, and a treasure table showcasing new products and bestsellers - customers are encouraged to touch and feel the products to experience the craftsmanship of the hand-finished jewellery. Pandora operates four stores in Birmingham. The refurbished store is located in the Bullring shopping centre.

Pandora's online store (www.pandora.net) has also been updated with cleaner product imagery and improved navigation and check-out flow.