British casting specialist and fine jewellery manufacturer, Hockley Mint, has relaunched its popular Pure Wedding Rings package with a new brand look, new wedding ring sample box and an updated customer-facing website.
The new Pure Wedding Rings sample box mirrors the much-loved format of the original, but with a more refined and luxurious feel to better complement the bridal retail environment. A new soft pink and grey colour scheme, as well as a darker box colour, have also been chosen to make the sample box aesthetically pleasing and hardwearing. Inside, the new Pure Wedding Rings sample box offers a completely refreshed selection of plain wedding rings with white, yellow and rose gold finishes.
Diamond-cut pattern samples are also included in the new Pure Wedding Rings sample box to highlight the many options Hockley Mint offers the end-consumer. In addition to plain wedding rings, the new package includes a bolstered selection of diamond-set wedding bands, centred on Hockley Mint's best-sellers at a variety of price points.
Hockley Mint managing director, Gary Wroe, says: "Our new Pure Wedding Rings package reflects the changing tastes of consumers with new plain and diamond-set designs that target the widest possible audience. The inclusion of diamond-cut pattern samples will support retailers when explaining the bespoke and customisable options available."
The Birmingham Jewellery Quarter-based business first launched Pure Wedding Rings to present the widest possible selection of wedding bands. The Pure Wedding Rings website has also been updated to offer the same easy-to-use functionality, but with a more luxurious look-and-feel.
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