The Venue Group
The Abbey Hotel Golf and Country Club
The Venue Group
The Abbey Hotel Golf and Country Club

Exclusive interveiw with award-winning Herefordshire florist

Exclusive interveiw with award-winning Herefordshire florist

Tell us a little bit about yourself. How did you come into the world of floristry?
At 12-years-old I joined Dilwyn Young Farmers club and was asked to do the floral competition classes, I competed for the club and Herefordshire County for many years and won the national competition twice. My mum is also a florist and I used to help her, so I guess it's in my blood.

What is your favourite part of your job?
Being part of the bride's nuptials, designing their wedding flowers together, being there the morning of the most important day of their lives and sharing that with them, it's an honour and something I treasure every time I worked closely with my brides.

What three things should couples seeking big-day blooms be asking suppliers before they book?
The key is timing, a lot of bridal magazines tell brides' to contact florists six to nine months before but this is too late if you want a particular florist, I'm usually booked up 12 months in advance of the summer months.

Have they worked at a particular venue before? If they're recommend suppliers they'll have been there a lot and have a good knowledge of what works and what doesn't. It's not a bad thing if a supplier hasn't worked at your setting as they come with a fresh pair of eyes and can produce some fabulous ideas.

Some florists have a minimum spend during the peak months, so do ask, also be up front about your budget as it saves time and your florist will work with you to get you the most for that money. It doesn't mean we are going to max it out, but we'll suggest the best things to make the most of a large or small budget.

What piece of wedding planning advice do you wish to share with our readers? Brides should always try and pick a florist with a style they like, look at a suppliers social media and get a feel of their style, as this makes sure you're a good fit. Also don't try and do it all yourselves, DIY weddings are popular but they're huge amounts of work and can get very stressful in the days leading up to your 'I dos'. The night before should be spent celebrating with your nearest and dearest not stressing in a marquee or venue climbing ladders. Your wedding day will fly by in a moment, take your time and treasure these times and, if you can, leave it to the professionals.

What's next for the business?
Winning the National Wedding Industry Award for Best Florist, 2018, is a massive achievement for us and something we want to build on this year. Weddings are my thing and always will be, 2018 is a big year for us with nearly 70 weddings booked in and 2019 is already booking up fast. I will also be heading to Glasgow in April to the Chappel Designers Conference to immerse myself in the world of flowers with fellow designers for five days.

For more information, visit issyandbella.co.uk

 
 
 
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