Bridal fashion news and inspiration

All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.

Little Mistress by Vogue Williams dress collection launches

Little Mistress and Vogue Williams are thrilled to debut the second edition of their collaboration; Little Mistress by Vogue Williams. Little Mistress by Vogue Williams brings an autumn refresh to its September drop. The latest styles designed by Vogue infuse a vibrant colour therapy to her first A/W21 collection. Palettes of mustard offset with hints of lilac introduce the range, whilst ditsy winter bloom prints adorn wardrobe staples for cross-seasonal styling. Elevated monochrome prints bridge the gap between chic and cosy with zebra print knitwear designed for layering, and long-sleeve ruffle detail mini and midi dresses curated to be worn day to night.

Posted: 16 September 2021

Halfpenny London launches first ever rental edit, powered by MWHQ

My Wardrobe HQ are excited to announce their partnership with Halfpenny London. For the first time, an edit of the stunning bridalwear, evening looks and separates from the luxury British label are now available to rent. Designer Kate Halfpenny is passionate about encouraging her brides to choose and wear outfits they love again and again and about creating an inclusive offering for all, sharing in MWHQ's foundational commitment of offering a more socially conscious option of consuming fashion sustainably by giving new life to luxury goods through the circular economy.

Posted: 10 September 2021

Oasis launches new Bridesmaids Collection

With wedding season in full swing, Oasis has taken the challenge out of finding that one perfect dress to suit a group of bridesmaids with a new collection of fashionable gowns. The carefully considered range features luxurious yet wearable dress shapes in a spectrum of flattering styles, all available in a complimentary palette of soft and muted pastel shades. Think feminine silhouettes and delicate detailing on sumptuous satin and silk along with ruffled trims and flowing fabrics and you get the idea.

Posted: 2 September 2021

A guide to choosing a sustainable engagement ring

Times are changing and gone are the days where an engagement ring had to cost three months' salary and the bigger the rock the better. Now, couples are refining their engagement ring desires and are, in fact, holding sustainability as their priority. BrandRated's stylist Alice Reed tells us, "As consumers are demanding more transparency in how their goods are produced, jewellers must keep up and seek out jewellery which meets the change in demand." Here, Alice explains how to tell if a ring is sustainable, describes the different types of sustainable diamonds and gemstones and ethically sourced precious metals, and also offers tips to help couples choose the perfect ring.

Posted: 26 August 2021

Lingerie brand Pour Moi has launched the Revolution range

Pour Moi, the innovative, fast-growing British lingerie brand, has just launched its new Revolution Collection, a range of sexy yet highly comfortable lingerie that has been designed to fit and enhance any body shape flawlessly. The range, initially comprising of eight pieces (three bras, one bralette, one bodysuit, one Brazilian brief, one deep brief and one thong), is poised to kick start a 'feel-good' lingerie revolution, with its body confidence-boosting styles in key seasonal colours of jade, hot pink, black and white.

Posted: 19 August 2021

BagButler offers ways to update a pre-loved big-day outfit

With sustainability at the forefront of everyone's minds right now, BagButler offers an innovative way for wedding guests, mothers-of-the-bride and bridesmaids to update a previously worn big-day outfit or add the finishing touch to a new one without spending a fortune. They can rent a luxury designer bag for £55 per week, or an accessory, such as a Chanel necklace, from £30 per week. There are more than 60 pieces available to rent from Dior, Louis Vuitton and Chanel, to name just a few, and there's also a special Vintage Collection of jewellery.

Posted: 12 August 2021

Pronovias launches EDEN, with sustainable #WeDoEco dresses

Luxury bridal brand Pronovias presents the new Pronovias Eden collection designed by Alessandra Rinaudo, artistic director of the firm. During the global pandemic, when travel was banned, she wanted to reconnect with the pristine beauty of nature. She tells us, "After this incredible situation we have all lived through, I wanted to offer brides some escapism, and the chance to remember the essential beauty and exoticism of nature. Travelling is a great source of creative inspiration for me. In these times of restricted travel, I wanted to convey that emotion we get when we experience the extreme simplicity and harmony of nature. Each and every one of these designs has a natural, harmonious beauty that became the guiding light of this collection."

Posted: 5 August 2021

Karen Millen reveals a 99.44% increase in wedding dress searches and showcases occasion wear

High street favourites Karen Millen reveals a 99.44% increase in wedding dress searches through its digital demand tracker over the past two months compared with the same period last year and the brand unveil their large selection of stylish occasion wear for wedding season. Popular requests are white dresses and their Italian structured satin Bardot-inspired dress made from luxurious stretch satin is a statement choice. The neckline and cleverly placed seams flatter the figure and it oozes glamour with a high split at the back.

Posted: 29 July 2021

With conscious consumerism on the rise, brides are charmed by The Vintage Ring Company

It's perhaps no surprise that a growing number of engagement ring shoppers are opting for vintage pieces. Conscious consumerism is on the rise, with significant spikes in online search terms like 'recycled', 'sustainable' and 'ethical' recently reported. Increasingly, customers are drawn to vintage jewellers like The Vintage Ring Company not only because they have an eye for beautiful jewellery, but because they're charmed by the notion of offering a pre-loved jewel a second lease of life, avoiding the need for new materials and further manufacturing.

Posted: 22 July 2021

British childrenswear brand ROCO announce collaboration with Vogue Williams

Ahead of reuniting with loved ones for special occasions this summer, online childrenswear brand ROCO is thrilled to announce their collaboration with TV personality, radio DJ and model, Vogue Williams. Launched yesterday, the collection encapsulates Vogue's eye for detail and her fashion flair with traditional yet contemporary pieces for children. Full of happy pastel hues, Vogue's hand-picked edit offers a mix of silhouettes to suit every occasion, as the nation gets ready to press play on party dressing following the easing of restrictions.

Posted: 20 July 2021

Grace Loves Lace unveils occasionwear and jewellery collections

Grace Loves Lace has launched Amitié, a new collection of stylish occasionwear that bridesmaids and wedding guests will love. This hand-crafted range, made in Australia, includes six chic slip dresses in flattering midi and ankle lengths, and a two-piece set all made from eco satin created using 97% recycled materials. In other news, they are proud to present The Jewellery Edit, a curation of handmade pieces including pearl stud and drop earrings and a pearl anklet.

Posted: 16 July 2021

Jewellers Lebrusan Studio launches fundraiser in aid of the Global March Against Child Labour

Sustainable jewellery brand Lebrusan Studio has launched a fundraiser to tackle child labour in the jewellery industry, in aid of the Global March Against Child Labour. In acknowledgement of 2021 being the International Year for the Elimination of Child Labour, the London and Brighton-based jeweller is raising £1,000 for Global March, encouraging donations to the charity via a dedicated fundraising page. To incentivise engagement, the brand is offering rewards in exchange for donations, including pairs of intricately crafted filigree stud earrings and a number of unique sweet silver charms. On top of this there will also be discount codes for use across its collections.

Posted: 1 July 2021

Bridal designer Carmen Llaguno reveals how to host a sustainable and low-waste wedding

Luxury womenswear and bridal designer Carmen Llaguno, who recently got married herself wearing a gown that she designed and made by hand, offers her top tips on creating a sustainable and low-waste wedding. She tells us, "Sustainability is a way of life, it means you're not thinking only about the present moment but looking out for the wellbeing of the planet. Sustainable fashion goes beyond choosing natural or recycled fabrics, for me, it relies on ethics. People need to ask themselves 'who makes my clothes and under what conditions?' When you live and shop sustainably, you think carefully about every purchase, researching each brand that you're buying from. The result is having a meticulously curated selection of clothes that you can wear over and over."

Posted: 24 June 2021

Little Mistress reveal the must-have bridesmaid dress colours for weddings this year

Fashion retailer Little Mistress has conducted new research looking at which colours and styles of bridesmaids' dresses will be most popular for bridal parties this year. The trending shades were neutrals and creams, which saw a 120% and 60% increase in recent Google searches. Copper was the second most popular colour, followed by the classic red, dark green, and yellow. Catherine Chambers, head of e-Commerce and digital at Little Mistress, commented on the trends: "As typical wedding season is about to hit, we're relieved to see that restrictions have been lifted and weddings are steadily going back to normal. It's interesting to see which hues will be most popular and neutrals are an interesting choice given that white has long been considered a fashion faux pas at weddings. However, this will give a timeless and minimalistic feel to weddings. It also helps bring bridal parties closer together as one unit."

Posted: 16 June 2021

Jewellers Angelic Diamonds reveal why micro weddings are here to stay

Over the past year, we've all had to adapt to a new way of living and the rising popularity of micro weddings, defined as a wedding with fewer than 20 guests, has proved that there's always a way to celebrate love, even during turbulent times. These weddings are considered to be a more intimate form of celebration, often with a shorter running time, a smaller budget, and a more relaxed atmosphere. Jewellers Angelic Diamonds reveal the many benefits of them and how the mini wedding trend is here to stay.

Posted: 10 June 2021

Tatty Devine unveil new Life Gives You Lemons and Underwater Love collections

With staycation bookings at an all-time high and summer (finally) here, Tatty Devine is launching a fun and fresh new collection next Tuesday 8th June consisting of picnic-inspired jewellery. Each piece is guaranteed to add a touch of sunshine to any big-day outfit and this colourful new addition follows the launch of their Underwater Love collection, perfect for honeymoons,inspired by the enchanting world hidden under the sea, symbolising a sense of escapism and fantasy, with new horizons and turning tides.

Posted: 3 June 2021

We reveal the trends for bridal jewellery this year

With weddings finally back on again from June, guests are ready to dust off their hats and fascinators! Whilst the wedding dress (and occasion wear) is the number one thought when bridal shopping, here's a sparkly reminder how big-day jewellery for everyone in the bridal party also makes a statement. We caught up with a few of our favourite jewellery brands including Clio Saskia, Leo With Love, and Sif Jakobs Jewellery to chat about what's trending this year.

Posted: 27 May 2021

The Rainbow Club x John Lewis & Partners Collection launches

The new Rainbow Club x John Lewis & Partners Collection has recently launched featuring fashion-forward bridal shoes finished with chiffon bows, 3D floral detailing, oversized pearls and diamanté straps. There are stylish choices for bridesmaids and mothers-of-the-bride. In other news for the brand, Rainbow Cub are helping brides-to-be put the love back into pre-loved with their Colour Studio service. The team can transform any pair of ivory Rainbow Club shoes into any colour, from neon brights to soft pastels.

Posted: 20 May 2021

Arseniy Budrevich, founder of Budrevich Fine Jewellery Studio, talks trends

We catch up with Arseniy Budrevich, founder of Budrevich Fine Jewellery Studio, about which engagement ring and wedding band styles have stood the test of time. Each year, you'll see different pieces highlighted as the must-haves, thanks to celebrity engagements, royal weddings and even influencer input. After a chaotic 12 months where our much-loved weddings have been pretty much halted, we wanted to look and see which ring trends and styles can snapshot this highly unusual year...

Posted: 13 May 2021

Intimissimi, Calzedonia and Tezenis brand sell on Next's e-commerce platform

Italian fashion group will sell its three lingerie and swimwear brands Intimissimi, Calzedonia and Tezenis on Next's e-commerce platform. The stunning Intimissimi collection comprises of premium lingerie and nightwear for him and her, perfect for the wedding night and honeymoon, whilst Calzedonia offers both chic and stylish swimwear and legwear. The cute Tezenis collection includes affordable, everyday wear for women, men and children and this partnership is available only in the UK and Republic of Ireland.

Posted: 6 May 2021

Lingerie brand Pour Moi launches the Jess Wright Edit

Reality star and influencer Jess Wright has collaborated with global lingerie brand Pour Moi on a brand new Spring/Summer Edit, guaranteed to refresh your wardrobe with a great range of new Lingerie and Swimwear.  Whether you're looking for perfectly fitting bridal or honeymoon lingerie or swimwear, luxurious nightwear or you just want to refresh your Activewear wardrobe, Jess' Edit with Pour Moi has you covered!  Jess has hand-picked all her favourite styles from Pour Moi that embody who she is and is guaranteed to make you ooze with confidence. Jess illustrates body confidence with ease and champions woman empowerment, making her a perfect ambassador for Pour Moi, who pride themselves on catering for and championing all body shapes and sizes.

Posted: 29 April 2021

Sif Jakobs Jewellery offers FREE personalised pendants for your favourite people

Award-winning Scandinavian brand Sif Jakobs Jewellery has launched the new 'SJJ x BFF' campaign which will see customers receive a free piece of jewellery when shopping the Follina collection. Celebrating friendship and love, the new promotion offers a way to provide some extra sparkle for somebody special in your life and is the perfect present for your bridesmaids. Until the end of April, with each purchase from the Follina collection you'll be sent a Follina Pianura Piccolo Pendant in the same metal as your personalised piece. A polished disc in sterling silver or yellow gold plate, the pendant will come engraved with a heart, ready for you to send to your special someone.

Posted: 22 April 2021

We catch up with Chi Chi London about their top tips for spring weddings

We catch up with Chi Chi London about their top tips for wedding dressing this spring. Rose Adams tells us, "While it's no secret that summer is the most popular season for weddings, you might be surprised at just how beautiful a spring ceremony can be. From stunning blossom backdrops to cosy receptions, a wedding in spring is packed with unique possibilities. With a little extra planning, you can make your wedding special yet budget-friendly. We've created ten tips and tricks to make your spring wedding an unforgettable event.

Posted: 16 April 2021

We chat to Sarah Barrett, creative director at Lyn Ashworth

Sarah Barrett, creative director at Lyn Ashworth is passionate about British bridal design making a big comeback this year and throughout 2021 that will herald a shift towards craftsmanship and sustainable bridal fashion. She tells us, "I believe there will be some good that will come out of the pandemic. Here at the Lyn Ashworth HQ, we're already working towards a trans-seasonal approach to bridal rather than the fast timelines, focussing on slow bridal fashion that's made-to-order. I believe we must look to stop over-creating and over-producing by having a more thoughtful approach to bridal fashion. Remembering what is beauty today, was beauty yesterday and will be beauty tomorrow."

Posted: 1 April 2021

Jewellers Lark & Berry unveil new unisex collection called OMNIS

Just in time for spring, fine jewellery brand Lark & Berry introduces its new unisex OMNIS collection, featuring an array of 18-carat white and yellow gold pieces featuring cultured diamonds and stones. Modern meets vintage in this new collection. The bold lines and cutting contrasts of the new bangles, rings, studs and pendants were inspired by Art Deco architecture and artwork. There's a variety of stones to choose from including green emeralds, blue sapphires and classic fine diamonds. All OMNIS pieces are made-to-order upon purchase in keeping with the brand's commitment to upholding sustainable practices.

Posted: 25 March 2021